Why Has Internet Banking Taken Off In Such A Big Way ?

February 4th, 2012 by admin No comments »

Why Has Internet Banking Taken Off In Such A Big Way ? PhotoInternet banking is becoming more popular with each passing day. Fewer and fewer people are ever going to their banks, preferring instead to use the Internet to manage their money, check how much they have and pay bills. You can even pay in cheques by post, removing the reason most people go to banks. More and more banks are being established as ‘Internet banks’, working entirely online with no physical branches and customer service by email and telephone only, and many people report good experiences with these banks.

So why has Internet banking taken off in such a big way? Most of the answer is to do with the adoption of broadband. Back in the days of dial-up, few people wanted to their banking on the Internet, feeling that if they had to dial then it was easier to just call the bank and not have to go through so many security checks. Since broadband came on the scene, though, more and more people have been able to check their bank account any time, both at home and at work, and have started to find the Internet to be the most convenient way of dealing with their bank account.

As Internet banking saves the banks money on branches and staff, they have been keen to get as many people signed up for it as possible, sending out regular letters and trying to get people to sign up for it in the branch. They see it as a win-win situation: they make more profits, and the customers are happier at having quicker access to their accounts. Internet banks, even if they have few customers, are very profitable indeed, which allows them to offer higher interest rates to their customers than high street banks, enticing gradually more people to move away from ‘real world’ banking altogether.



Logo Facts

February 2nd, 2012 by admin No comments »

Logo Facts PhotoWhat makes one logo better than another?

Simplicity.
A good logo works in the simplest form. It is a memorable representation of your brand and inspires confidence in your customers. It should be fresh and original — without visual cliches or amateur effects. A logo is well-designed when it looks as good on a business card as it does on a web page or a billboard. To be functional, a good logo must reduce well to simple black & white or grayscale for use on faxes or in newspaper ads. The best logos are elegantly simple.

Why do you need a logo?
In a way, a logo is a visual shortcut to who you are. Your logo will establish your corporate identity and credibility. It builds loyalty among your clients and employees. You invest in your brand image every time your logo is displayed on a Web page, on a sign, or in an advertisement.

A professionally designed logo enables you to be immediately recognizable and must be unique, memorable and simple. Such a logo will become one of your most valuable corporate assets over time.

How does your current logo stack up?
Run down this logo quick test:

  • Does the logo have immediate impact?
  • Is it good to look at?
  • Is it distinctive?
  • Does it create or evoke a positive image?
  • Does it accurately represent the organization or business?
  • Is it straightforward?
  • Is it comprehensible?
  • Is it memorable?
  • Is it flexible?
  • Does it copy well?
  • Will it hold up to both large and small scale use?
  • Will it wear well over time?
  • Will you be proud to use it?