Archive for July, 2010

The Power of Business Brand

July 11th, 2010

The Power of Business Brand PhotoThere are few images known all over the world and one of them is brand like coca cola. The journey to become images all over the world you might find it as sign and billboard, people nowadays see coca cola as model for success marketing model. It’s over country and culture and achieve almost aspect all over the world. How coca cola symbol become is images every where?

Late 1886, coca cola President starts travels and introduce his product which is coca cola and he introduce it as substantial medicine which can reduce headache and other small misery. From there it is the beginning of coca cola spreads and eventually become one of the biggest branding.

From there the brand is growing all over the world. The right for bottling for coca cola sold in the year 1899 and in 1915 the root family offered standard size bottle for distribution, but it’s to fat in the middle. And in 1920 they have change the bottle with its called hobbleskirt bottle. With renewing bottle that come every time, the brand has extended through Cuba, France, Puerto Rico and other territory. It’s even more dominating in the world war II,where coca cola promised that every uniform people will get it for 5 cent, where ever they are, and in 1960the country with coca cola bottle has reach twice than before.

Nowadays coke has become powerful brand which more than a century lately. The success of coca cola has made it one of the icons, not only brand marketing but also history. It becomes a symbol of soft drink and the American business domination in the 20th century and so.

Getting Started in Advertising

July 9th, 2010

Getting Started in Advertising PhotoMost professionals agreed that to start an industry you don’t need to have scholarship degree, but there is also who think other wise. Another benefit by taking a degree is when you’re in college you will have the internship opportunity it will gave you experience that the company required. You will be help by the internship director from the university in this matter. He might have a connection in few areas such radio, television or even an ad bureau, the choice is depend on you.

Normally there are many chances to become apprentice in the production department. You can have a good reference if you gain success in the internship program, the internship director will ad this reference in your application form. It is important to reveal your creativity completely, for these efforts maybe seen by important people and it can give you a jump start.

Whether the internship director helping or not, to be part of the network and know people surround you is one positive point. You can look for your own internship appliance, you can look from newspapers, ad, radio, or even ask to someone you know. But it is best for not depending on others, it will give you a precious experience.

For people who go to regular college, they could find many connections by an ad in the internet. You should try to observe the situation that might help your reference, beside working theory you should come up with your own idea and mixed it to be a beautiful approach, it will give you your own trademark and become one of your valuable brands.

Proceed to the next steps. After you gain many experience it is better if you add with your creativity which become the essence of the reference, inserting your past experience even if it’s not connected with your job description it may become one of your selling point. More information you add, more reference for you.

Get the opportunity for cross-training. If initially you were given a job with another show at the station, try to switch to advertising after winning impression. After getting in the ad, it will automatically increase your exposure to the advertising industry and even to other ad agencies. This will be a good point to continue, because most employers get impressed with the experience. And when working on your first job, there will be a great opportunity to learn the basics, so do not hesitate to explore. But because it’s easier to get a job and there is much competition to struggle.