Advertising research is done to enhance the ads more effective to motivate customers to a product or service to buy products. The search can be based on a specific campaign or can be generalized and are based on the creation of publicity as an effect on the mind. Most of the strategy to be concerned about the implementation of search advertising economic, psychological, demographic and sociological.
When you create an ad for a product must consider many things, such as when to see if the ad should be printed in newspapers or magazines or on television or radio or the Internet. Numerous methods have been undertaken to collect information. Research itself is of two types and customs union. A union is a study of the company that is available for other companies. Personalized search is a search based on criteria and is for a company, and results are available only for the operator.
Pre-test copy testing is a form of search marketing performance to an ad before being released before the end of production and sales. More advertising pre-testing is most likely success for any pre-test must be applied repeatedly. This can be achieved by studying the level of attention from customers, reasoning, connecting brand, communication and entertainment. The flow of emotion and flow of attention are broken and analyzed individually. The results are applied ad is still under development to identify weaknesses and to replace them. Reliable information can guide researchers, client and work in harmony. Tests applied ad storyboards. This is an early stage and the results are highly predictive. During this process, photographs and selected the integrated print advertising campaign.
Post-test or an ad or union or custom. Studies were conducted over a period of time or permanently. Market research has been done to link performance of a brand, to understand consciousness, and preferably with attitudes and use of the product. They are made of interviews by phone or Internet. Test was carried out publicity confidence and gives an idea or strategy outcome.
All studies on the development of advertiser final product more easily achieved. The study should include information effectively, not only on the surface of knowledge, but also exposed deep window that opens as a customer. The client has also precise information on facts and not based on imaginary thinking and self-deceived. It must be able to identify the role of advertising in the marketing plan, explaining complex. Working in a vacuum is not the desired result.
Knowledge base consumer needs improving advertising and marketing techniques. Traditional qualitative and quantitative techniques were improved intelligence, with a good knowledge of analysis.
Flavors and rapidly changing customer needs are difficult to detect but should be studied to improve the quality of advertising. Changes are due to the large number of options offered by the market.