Every day, customers and business owners are bombarded with billboards, logos, print and electronic advertising to big companies. With an annual budget of more than our sales advertising business “in a year, are independent small businesses squeezed in consumers minds (and wallets) more and more each year. But the good news is, there are ways to fight and to “break the chains”.
Building the perfect website and your online presence
The Internet is a place where, in comparison with other forms of print and electronic media, the field is relatively level. A site containing lots of great content that will be loved by search engines such as Google, Yahoo, bing, etc! Therefore, customers may not know where you can find online. If you have a retail store, start store online. If you have any restaurant or business related services, offering gift certificates or coupons that can be printed. Start a mailing list on your site with the latest news, events and special offers are the best way to get (and) to keep customers loyal, regular. The options are endless, and best of all, content is king on the Internet, not slick, flashy, publicity repetitive. If you are not comfortable with all things Internet, there are many companies and can help with website design, web hosting, search engine optimization and web marketing.
Join (or start) a cooperative or business associates
“Strength in Numbers” is more of an interesting phrase, is a necessity in the current business climate. professional organizations may purchase the products together to obtain better prices and buy, they can advertise with direct mail coupons and newsletters (another big money saver), and bring more political influence by appointing representatives to convene a state legislature or Congress to promote legislation favorable to small independent. If you do not have a regional trade organization, or not, but you feel does not meet your needs, start one! National Federation of Independent Business is a great resource with representatives in all fifty states and Washington DC.
Do not imitate Corporate America
This ad is not cheap, because the price that large companies are willing to pay a price for that was to reach the smallest businesses. This is not necessarily a bad thing to have them all, impersonal cold, hitting his head repeatedly on your ad! These people care about this Super Bowl Sunday anyway! Always go for a personal touch. If you have a restaurant or retail store, introduce yourself. Let them know that we appreciate them coming and can not wait to see them again. Always offer a coupon or incentive, and the unique, creative and easy to remember because, perhaps. Remember that “word of mouth” advertising is very high; you can not put a price on it. Put yourself in the customer site, and stay there! Stop doing what you want, do what they want. Not only market your business, market yourself. This leaves the impression and the sorry state of customer service today in most (chain) businesses, people will never forget!
Remember, you are an independent business, because you want to do something new or different, and so promote accordingly. This is for you “break the chain” and become successful with your chosen business.