An advertisement is successful if it can make consumers attracted at the first time they saw it. The ads are delivered through brochures or leaflets that seen on the face of it and did not require them to concentrate on reading such as reading books or magazines. Consumers likely will not read every word or line of the contents of these ads, that’s why the ad must be effective and well targeted. No need to write a formal, standard or according to the basic rules, the most important is creativity in composing each word and message.
How can make the contents of the message in an ad to be effective and well targeted? The first key is to just load the messages that are relevant and specific information about a product. Do not be afraid to miss some information that is not delivered to consumers. Often advertisers include many of the messages in an ad that they made. This will only waste space and result in vain. Writing style must be adapted to any media that will be used. Write an ad in a flyer or brochure is different from writing advertising messages on radio or television and print media. Sometimes the reader does not read as a whole, only certain parts of the ad. Hence, eventhough advertisers should still pay attention to the composition of a piece of writing materials, they must be creative to include every message in each section. So when readers read only the title or even just in the concluding part of an ad, they are able to capture the content and purpose of the message of the ad.
The second key is to avoid the use of incorrect spellings. Spelling error will lead to different perceptions of the consumers who read the message. Every word that is used to construct a real advertising message reflects the personality of the product itself. Use the words of honest sportsmanship reflects the characteristics of a fair product. Use words that reflect the image of familial warmth and comfort of a product would please consumers who read. Careful in choosing words are absolutely necessary, so that messages can be submitted either without offending and causing discomfort for those who read the contents of the message in the ad.
The third key is how an ad can explain in detail all the required information needed by consumers. Detailed messages includes the product brand, product type, product applications, the advantages of the product and what benefits will be obtained by consumers when using the product. If the offer is a service and not a product, it must indicate in detail the kinds of services provided, the cost needed and how consumers can contact these services when needed. If advertisers missed just one detail, huge losses that will be obtained because the consumers will run to other products or services that provide information more clearly.
Advertiser also can considering an alternative way that can be used to convey messages to consumers through an ad. Create a scenario or a short story that can describe a product in a more humanistic aspect. Because the story that made will approach the daily activities of the consumer so it is more easily captured and digested. The contents of the message of the ad would be delivered faster. But the stories not need added with bombastic things or beyond reason, because it actually will make the consumer who sees bored.
The last thing is to arrange all the keys to success mentioned above, in an ad frame which can be well received by consumers. If an advertisement can be accepted by consumers, which needs to be done is to store data and information as a material consideration and the data libraries and reference when going to work on an ad from a similar product in the future.