Have you ever being left by your future consumer after mentioning that you are a seller? Or it is so hard to have a nice meeting with your potential client just because one party feels so emotional, so the situation is getting hot?
The Benefit That You Can Get
If the answer is yes, you should think another way to change this unhappy situation by finding something new to present yourself in front of your targets: it can be your customers or client. In business, there is one term called the water cooler. Just like its name, water cooler is strategy which uses relaxed and informal approach to reach our target. If usually you talk with your client in a very formal situation or in a conference room, you can try to make a conversation in some relaxed places. It also arranges the way you talk. Do not present yourself as a seller, but a friend which is ready to provide a hand.
Improving Selling Ability
The water cooler strategy involves the employees to do the promotion because the main principle of this strategy is making a friend rather than a customer. Take a good point from this strategy, even though you fail to promote your product, but you know what you need to do next to be received. You also have more hands to boost the sales, but it is better you can find the right employee.