When a producer thinks to put their product ads on television, it is advisable to conduct surveys in advance who the target audience to be reached. Diverse audiences for different characteristics, it can be observed from the television show which they choose, such as talk shows, celebrity gossip, sports, reality shows, news, movies, cartoons, soap operas, etc. The division of air time that would be a consideration in the placement of ads is as follows: Prime Time slot at 6-7 pm with the most expensive ad time. Next is the noon news at 10-11 am has been proven as the most effective ads. Advertising time slots that are more affordable is the 12 am – 4 pm in the afternoon which runs soap operas during the time. Before placing ads on television, always check and discuss it with the marketing of its ad slots price. National advertising is usually done by an ad agency that usually works on commission. If so, it is advisable to conduct negotiations during the ad can be played back so that the commission paid in full.
It’s very common to ad a product, organization, and services on television. As already explained above that place ads on television means to buy airtime slots of a particular television channel. The price of each time slot depending on the popularity of the channel, the time chosen for showing ads, the number of spectators at the time of delivery and duration of the ad. Placing ads on the local television channel is much more affordable price than on the national television channel, the difference in cost is almost doubled.
Different network and different TV programs, the ad cost is also different One trick to reduce costs is saving the ad, which is by bought ad slots and divided into several smaller ad slots. This means that an ad will be split into two or three short version, which lets the audience see the ads two or three times without the producers need to pay twice for the repetition of ads. The risks are a challenge to convey important information quickly and accurately in a short time. This tricks are used as a reminder that the product easily captured and remembered by the audience because the ads that appear oftenly.
Many producers sell ad slots they had bought from a television station. The ad slots are traded a lot more expensive, but many are willing to pay greater amount greater or even doubling because they desperately need these slots. Generally occur during the holiday season, in the last quarter as the New Year, Thanksgiving holidays and Christmas holidays. The best time to buy ad slots are on the first and second quarter. Price negotiations are usually conducted during the first quarter with the marketing division, which will often give discounts to advertisers because they have spent a lot of money to advertise during the holiday season and is trying to recover.
Before planning to pay for ad slots, you should check out discounts offered throughout the year for advertising. Five percent discount is usually offered when signing contracts to buy a slot for a period of six months and ten percent discount when signing contracts to buy a slot for a period of twelve months. Enjoy to advertise on television!